for Promomed

Update: 21.05.2025

Last week: 19 week 2025 (05.05.2025 - 11.05.2025)

Last full month: April 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 8 442 3.9% 13.3% 0.8 19 228 111 4.6% 10.1% 0.6 -2.2%
MoM 41 693 -9.4% 12.6% -0.2 93 772 540 -6.5% 9.5% -0.1 -7.7%
YTD 173 344 25.7% 12.7% 1.6 376 738 301 22.3% 9.5% 0 9.5%
MAT 456 866 24.7% 12.9% 2.9 907 877 331 19.2% 9.3% 0.8 -3.6%
BRAINMAX
WoW 2 344 0.2% 100.0% 0 8 069 167 -2.3% 100.0% 0 0.2%
MoM 11 719 -12.4% 100.0% 0 41 169 227 -8.3% 100.0% 0 -12.4%
YTD 47 192 132.0% 100.0% 0 163 505 817 126.9% 100.0% 0 132.0%
MAT 109 518 104.2% 100.0% 0 378 152 459 101.3% 100.0% 0 104.2%
GOLDLINE PLUS
WoW 16 436 6.4% 46.1% 1.3 51 442 036 5.1% 37.1% 0.5 3.4%
MoM 72 821 -6.8% 45.4% -1.7 233 845 743 -7.7% 37.3% -1.3 -3.3%
YTD 310 321 -3.9% 45.8% 1.2 1 001 589 573 -2.5% 37.5% 1 -6.4%
MAT 816 601 -5.7% 45.9% 0.4 2 577 476 238 -5.6% 37.6% -1 -6.5%
MIGRENIUM
WoW 7 671 3.1% 0.4% 0 2 714 952 3.1% 0.5% 0 -4.1%
MoM 34 261 -11.6% 0.3% 0 12 120 830 -11.3% 0.5% 0 -7.6%
YTD 155 551 -33.9% 0.4% -0.2 54 529 764 -21.7% 0.5% -0.2 5.3%
MAT 488 004 -24.4% 0.4% -0.1 166 536 353 10.6% 0.6% 0 0.4%
MODELAX-N
WoW 24 936 3.9% 19.1% 1.4 13 854 933 6.1% 14.1% 1.1 -3.5%
MoM 114 169 -9.4% 18.7% -0.5 61 079 234 -7.6% 13.7% 0 -7.2%
YTD 556 148 -6.6% 20.2% -3.5 291 335 462 17.5% 14.5% -0.5 9.4%
MAT 1 424 094 3.8% 20.4% -0.3 702 659 727 38.4% 14.0% 1.8 5.4%
REDUXIN
WoW 10 775 1.1% 30.2% -0.7 58 576 896 1.5% 42.3% -0.9 3.4%
MoM 50 473 -3.6% 31.5% -0.1 272 682 487 -4.4% 43.5% 0 -3.3%
YTD 214 874 -10.3% 31.7% -1.4 1 168 671 058 -10.0% 43.7% -2.4 -6.4%
MAT 570 820 -7.5% 32.1% -0.3 3 032 876 806 -2.2% 44.2% 0.4 -6.5%
REDUXIN FORTE
WoW 3 853 9.0% 10.8% 0.6 18 254 346 12.7% 13.2% 1.1 3.4%
MoM 15 756 -0.7% 9.8% 0.3 71 449 643 -1.6% 11.4% 0.3 -3.3%
YTD 67 305 6.9% 9.9% 1.2 305 117 715 11.2% 11.4% 1.7 -6.4%
MAT 171 715 1.7% 9.7% 0.8 752 349 950 6.9% 11.0% 1 -6.5%
SALVISAR
WoW 11 312 3.3% 1.6% 0 5 862 061 4.2% 1.6% 0.1 0.7%
MoM 54 824 -3.3% 1.7% 0 27 866 396 -1.2% 1.7% 0 -2.2%
YTD 251 402 25.2% 1.8% 0.4 123 388 571 57.1% 1.8% 0.5 -4.5%
MAT 622 397 25.5% 1.6% 0.4 285 793 498 61.7% 1.5% 0.5 -6.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 173 344 25.7% 12.7% 1.6 376 738 301 22.3% 9.5% 0 9.5%
BRAINMAX 47 192 132.0% 100.0% 0 163 505 817 126.9% 100.0% 0 132.0%
GOLDLINE PLUS 310 321 -3.9% 45.8% 1.2 1 001 589 573 -2.5% 37.5% 1 -6.4%
MIGRENIUM 155 551 -33.9% 0.4% -0.2 54 529 764 -21.7% 0.5% -0.2 5.3%
MODELAX-N 556 148 -6.6% 20.2% -3.5 291 335 462 17.5% 14.5% -0.5 9.4%
REDUXIN CAPS 214 874 -10.3% 31.7% -1.4 1 168 671 058 -10.0% 43.7% -2.4 -6.4%
REDUXIN FORTE 67 305 6.9% 9.9% 1.2 305 117 715 11.2% 11.4% 1.7 -6.4%
SALVISAR 251 402 25.2% 1.8% 0.4 123 388 571 57.1% 1.8% 0.5 -4.5%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 456 866 24.7% 12.9% 2.9 907 877 331 19.2% 9.3% 0.8 -3.6%
BRAINMAX 109 518 104.2% 100.0% 0 378 152 459 101.3% 100.0% 0 104.2%
GOLDLINE PLUS 816 601 -5.7% 45.9% 0.4 2 577 476 238 -5.6% 37.6% -1 -6.5%
MIGRENIUM 488 004 -24.4% 0.4% -0.1 166 536 353 10.6% 0.6% 0 0.4%
MODELAX-N 1 424 094 3.8% 20.4% -0.3 702 659 727 38.4% 14.0% 1.8 5.4%
REDUXIN CAPS 570 820 -7.5% 32.1% -0.3 3 032 876 806 -2.2% 44.2% 0.4 -6.5%
REDUXIN FORTE 171 715 1.7% 9.7% 0.8 752 349 950 6.9% 11.0% 1 -6.5%
SALVISAR 622 397 25.5% 1.6% 0.4 285 793 498 61.7% 1.5% 0.5 -6.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 8 442 3.9% 13.3% 0.8 19 228 111 4.6% 10.1% 0.6 -2.2%
BRAINMAX 2 344 0.2% 100.0% 0 8 069 167 -2.3% 100.0% 0 0.2%
GOLDLINE PLUS 16 436 6.4% 46.1% 1.3 51 442 036 5.1% 37.1% 0.5 3.4%
MIGRENIUM 7 671 3.1% 0.4% 0 2 714 952 3.1% 0.5% 0 -4.1%
MODELAX-N 24 936 3.9% 19.1% 1.4 13 854 933 6.1% 14.1% 1.1 -3.5%
REDUXIN CAPS 10 775 1.1% 30.2% -0.7 58 576 896 1.5% 42.3% -0.9 3.4%
REDUXIN FORTE 3 853 9.0% 10.8% 0.6 18 254 346 12.7% 13.2% 1.1 3.4%
SALVISAR 11 312 3.3% 1.6% 0 5 862 061 4.2% 1.6% 0.1 0.7%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 41 693 -9.4% 12.6% -0.2 93 772 540 -6.5% 9.5% -0.1 -7.7%
BRAINMAX 11 719 -12.4% 100.0% 0 41 169 227 -8.3% 100.0% 0 -12.4%
GOLDLINE PLUS 72 821 -6.8% 45.4% -1.7 233 845 743 -7.7% 37.3% -1.3 -3.3%
MIGRENIUM 34 261 -11.6% 0.3% 0 12 120 830 -11.3% 0.5% 0 -7.6%
MODELAX-N 114 169 -9.4% 18.7% -0.5 61 079 234 -7.6% 13.7% 0 -7.2%
REDUXIN CAPS 50 473 -3.6% 31.5% -0.1 272 682 487 -4.4% 43.5% 0 -3.3%
REDUXIN FORTE 15 756 -0.7% 9.8% 0.3 71 449 643 -1.6% 11.4% 0.3 -3.3%
SALVISAR 54 824 -3.3% 1.7% 0 27 866 396 -1.2% 1.7% 0 -2.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs