Mi.Business.Console

for Promomed

Update: 21.05.2025

Last week: 19 week 2025 (05.05.2025 - 11.05.2025)

Last full month: April 2025

---

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	8 442	3.9%	13.3%	0.8	19 228 111	4.6%	10.1%	0.6	-2.2%
MoM	41 693	-9.4%	12.6%	-0.2	93 772 540	-6.5%	9.5%	-0.1	-7.7%
YTD	173 344	25.7%	12.7%	1.6	376 738 301	22.3%	9.5%	0	9.5%
MAT	456 866	24.7%	12.9%	2.9	907 877 331	19.2%	9.3%	0.8	-3.6%
BRAINMAX
WoW	2 344	0.2%	100.0%	0	8 069 167	-2.3%	100.0%	0	0.2%
MoM	11 719	-12.4%	100.0%	0	41 169 227	-8.3%	100.0%	0	-12.4%
YTD	47 192	132.0%	100.0%	0	163 505 817	126.9%	100.0%	0	132.0%
MAT	109 518	104.2%	100.0%	0	378 152 459	101.3%	100.0%	0	104.2%
GOLDLINE PLUS
WoW	16 436	6.4%	46.1%	1.3	51 442 036	5.1%	37.1%	0.5	3.4%
MoM	72 821	-6.8%	45.4%	-1.7	233 845 743	-7.7%	37.3%	-1.3	-3.3%
YTD	310 321	-3.9%	45.8%	1.2	1 001 589 573	-2.5%	37.5%	1	-6.4%
MAT	816 601	-5.7%	45.9%	0.4	2 577 476 238	-5.6%	37.6%	-1	-6.5%
MIGRENIUM
WoW	7 671	3.1%	0.4%	0	2 714 952	3.1%	0.5%	0	-4.1%
MoM	34 261	-11.6%	0.3%	0	12 120 830	-11.3%	0.5%	0	-7.6%
YTD	155 551	-33.9%	0.4%	-0.2	54 529 764	-21.7%	0.5%	-0.2	5.3%
MAT	488 004	-24.4%	0.4%	-0.1	166 536 353	10.6%	0.6%	0	0.4%
MODELAX-N
WoW	24 936	3.9%	19.1%	1.4	13 854 933	6.1%	14.1%	1.1	-3.5%
MoM	114 169	-9.4%	18.7%	-0.5	61 079 234	-7.6%	13.7%	0	-7.2%
YTD	556 148	-6.6%	20.2%	-3.5	291 335 462	17.5%	14.5%	-0.5	9.4%
MAT	1 424 094	3.8%	20.4%	-0.3	702 659 727	38.4%	14.0%	1.8	5.4%
REDUXIN
WoW	10 775	1.1%	30.2%	-0.7	58 576 896	1.5%	42.3%	-0.9	3.4%
MoM	50 473	-3.6%	31.5%	-0.1	272 682 487	-4.4%	43.5%	0	-3.3%
YTD	214 874	-10.3%	31.7%	-1.4	1 168 671 058	-10.0%	43.7%	-2.4	-6.4%
MAT	570 820	-7.5%	32.1%	-0.3	3 032 876 806	-2.2%	44.2%	0.4	-6.5%
REDUXIN FORTE
WoW	3 853	9.0%	10.8%	0.6	18 254 346	12.7%	13.2%	1.1	3.4%
MoM	15 756	-0.7%	9.8%	0.3	71 449 643	-1.6%	11.4%	0.3	-3.3%
YTD	67 305	6.9%	9.9%	1.2	305 117 715	11.2%	11.4%	1.7	-6.4%
MAT	171 715	1.7%	9.7%	0.8	752 349 950	6.9%	11.0%	1	-6.5%
SALVISAR
WoW	11 312	3.3%	1.6%	0	5 862 061	4.2%	1.6%	0.1	0.7%
MoM	54 824	-3.3%	1.7%	0	27 866 396	-1.2%	1.7%	0	-2.2%
YTD	251 402	25.2%	1.8%	0.4	123 388 571	57.1%	1.8%	0.5	-4.5%
MAT	622 397	25.5%	1.6%	0.4	285 793 498	61.7%	1.5%	0.5	-6.9%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	173 344	25.7%	12.7%	1.6	376 738 301	22.3%	9.5%	0	9.5%
BRAINMAX	47 192	132.0%	100.0%	0	163 505 817	126.9%	100.0%	0	132.0%
GOLDLINE PLUS	310 321	-3.9%	45.8%	1.2	1 001 589 573	-2.5%	37.5%	1	-6.4%
MIGRENIUM	155 551	-33.9%	0.4%	-0.2	54 529 764	-21.7%	0.5%	-0.2	5.3%
MODELAX-N	556 148	-6.6%	20.2%	-3.5	291 335 462	17.5%	14.5%	-0.5	9.4%
REDUXIN CAPS	214 874	-10.3%	31.7%	-1.4	1 168 671 058	-10.0%	43.7%	-2.4	-6.4%
REDUXIN FORTE	67 305	6.9%	9.9%	1.2	305 117 715	11.2%	11.4%	1.7	-6.4%
SALVISAR	251 402	25.2%	1.8%	0.4	123 388 571	57.1%	1.8%	0.5	-4.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	456 866	24.7%	12.9%	2.9	907 877 331	19.2%	9.3%	0.8	-3.6%
BRAINMAX	109 518	104.2%	100.0%	0	378 152 459	101.3%	100.0%	0	104.2%
GOLDLINE PLUS	816 601	-5.7%	45.9%	0.4	2 577 476 238	-5.6%	37.6%	-1	-6.5%
MIGRENIUM	488 004	-24.4%	0.4%	-0.1	166 536 353	10.6%	0.6%	0	0.4%
MODELAX-N	1 424 094	3.8%	20.4%	-0.3	702 659 727	38.4%	14.0%	1.8	5.4%
REDUXIN CAPS	570 820	-7.5%	32.1%	-0.3	3 032 876 806	-2.2%	44.2%	0.4	-6.5%
REDUXIN FORTE	171 715	1.7%	9.7%	0.8	752 349 950	6.9%	11.0%	1	-6.5%
SALVISAR	622 397	25.5%	1.6%	0.4	285 793 498	61.7%	1.5%	0.5	-6.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	8 442	3.9%	13.3%	0.8	19 228 111	4.6%	10.1%	0.6	-2.2%
BRAINMAX	2 344	0.2%	100.0%	0	8 069 167	-2.3%	100.0%	0	0.2%
GOLDLINE PLUS	16 436	6.4%	46.1%	1.3	51 442 036	5.1%	37.1%	0.5	3.4%
MIGRENIUM	7 671	3.1%	0.4%	0	2 714 952	3.1%	0.5%	0	-4.1%
MODELAX-N	24 936	3.9%	19.1%	1.4	13 854 933	6.1%	14.1%	1.1	-3.5%
REDUXIN CAPS	10 775	1.1%	30.2%	-0.7	58 576 896	1.5%	42.3%	-0.9	3.4%
REDUXIN FORTE	3 853	9.0%	10.8%	0.6	18 254 346	12.7%	13.2%	1.1	3.4%
SALVISAR	11 312	3.3%	1.6%	0	5 862 061	4.2%	1.6%	0.1	0.7%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	41 693	-9.4%	12.6%	-0.2	93 772 540	-6.5%	9.5%	-0.1	-7.7%
BRAINMAX	11 719	-12.4%	100.0%	0	41 169 227	-8.3%	100.0%	0	-12.4%
GOLDLINE PLUS	72 821	-6.8%	45.4%	-1.7	233 845 743	-7.7%	37.3%	-1.3	-3.3%
MIGRENIUM	34 261	-11.6%	0.3%	0	12 120 830	-11.3%	0.5%	0	-7.6%
MODELAX-N	114 169	-9.4%	18.7%	-0.5	61 079 234	-7.6%	13.7%	0	-7.2%
REDUXIN CAPS	50 473	-3.6%	31.5%	-0.1	272 682 487	-4.4%	43.5%	0	-3.3%
REDUXIN FORTE	15 756	-0.7%	9.8%	0.3	71 449 643	-1.6%	11.4%	0.3	-3.3%
SALVISAR	54 824	-3.3%	1.7%	0	27 866 396	-1.2%	1.7%	0	-2.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

---